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By Giles Liversedge

Branding

Creating a new logo for Leeds United that actually means something

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Leeds United launch their new logo into the back of their own net.

Branding Own Goals

Unless you were undertaking some sort of Mars experiment, where you are completely cut off from the world, it was very difficult to miss the car-crash launch of the new Leeds United logo. However, I have some real sympathy for the club, because here was a business trying to create a logo with meaning.

Make Call Centre feedback more interesting

Use animated characters to illustrate the customer  call and create compelling animations around the IVR experience, linking customer segments and real-world audio to particular stages in the IVR journey.

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